Playrix turned 20, and the celebration travelled: an Offline PlayrixShop in Kazakhstan and another in Serbia. Among the rest of the anniversary merch one item stood out: a bright green fur coat.
Playrix brought the idea and the corporate prints. We handled production: sourcing the manufacturer, cutting the patterns and preparing the final design files.
The material
Fur is dyed, not printed, so the colour comes from the material itself and there is no adjusting it later in the process. We sourced faux fur samples and matched it to the brand’s Pantone colour.
The lining
The outside of the coat is plain green. The Playrix pattern runs across the lining, printed by sublimation.
Sublimation puts the dye into the fabric instead of leaving it on the surface, so the lining stays soft and does not crack along the fold lines. It holds fine detail across a long run.
Production
We prepared the technical patterns for the oversized silhouette and ran production with our factory partners in China. A mascot brooch finishes the front.
Faux fur takes different handling from woven fabric on the machine. The pile hides the seam allowance, it creeps under the foot, and it sheds. The patterns and the tolerances are set for that.
The coats were shipped to Kazakhstan and Serbia for the two events. They pulled a lot of attention during the celebrations and were posted on social media among other event’s highlights.
Need something produced?
Overhood produces custom apparel and merch for tech and gaming companies, including items that are not in any catalogue. Send us the design, the quantity and the date, and we will come back with what the material allows, the cost and the timeline.
Hope to work together again!
Love, Overhood
