Powered by Erste Group, George is the digital financial companion for more than 10 million people in Europe. George helps them to access, control and improve their financial health.
The client approached us to create branded merchandise for attendees of their event, the George UX Conf in Vienna, Austria.
As this is an annual event, the client already had some reference ideas for goodie bags. In addition to the usual conference items like lanyards and badges, we collaborated on concepts for stickers, pins, tubes, and even hats.
The merchandise was intended as a welcome pack for conference attendees, and the client wanted an interesting solution for packaging the giveaways. We decided on custom Velcro shopper bags made using Overhood’s proprietary patterns. Erste Bank representatives had previously seen a sample of this bag and were impressed by its quality and uniqueness.
Note: If you'd like to verify the quality of our products before starting production, feel free to contact us in advance. We can create samples for you or send a gift box with our most popular items.
Here’s what makes Overhood’s Velcro shoppers unique:
- Endless Customization: You can customize the adhesive layer in any shape, and design Velcro patches in any style. The Chevron material can be PVC, embroidery, or sublimation printing. Plus, you can reuse the same bag by swapping out patches for different events!
- Tailored Patterns: Overhood’s proprietary patterns are designed with every detail in mind. Our shoppers feature an inner pocket for small items, handles of optimal length and width, and can comfortably fit most laptop models. Custom tags, such as company or event logos, can also be added.
- Premium Fabric Quality: We use 100% organic cotton with a density of 260 grams to make these shoppers, which is thicker than most promotional bags. This ensures the bags are durable, long-lasting, and look more professional.
For George Labs, we produced the shoppers and patches in Portugal, and the rest of the merchandise in Poland. All items were delivered on time to the client’s venue in Vienna and were used at the George UX Conf in November 2024.
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Both we, the client, and the conference attendees were extremely satisfied with the outcome of this project!
Love, Overhood
