Muse Group, a global leader in music technology and services, wanted to make an impact at the conference with merch that combines style and cutting-edge tech. Overhood delivered custom T-shirts featuring a smart "sandwich" of fabric and electronics — the client’s embroidered logo hides the NFC chip sewn inside, making the technology invisible but powerful.
The NFC chips can be pre-programmed or left customizable — letting users link to websites, music, or personal messages. Built to last, these chips withstand up to 50 washes and ironing while remaining fully functional.
The benefits of NFC tech:
- Immediate interactivity — a phone tap grants instant access to exclusive content.
- Versatility — chips come embroidered, jacquard, or fully custom-shaped to fit any design.
- Durability — designed to endure wear and washing without losing functionality.
The order included socks, vinyl stickers, and ultra-thin custom “pick boards” with unique double-sided prints — each a one-of-a-kind piece.
Despite complex logistics, the order arrived on time. This project shows corporate merch can be both stylish and smart, transforming brand gifts into powerful tools for engagement.
Elevate your brand with interactive merch that leaves a lasting impression. Partner with Overhood to craft tech-forward branded products with seamless global delivery.
Reach out to bring your merch vision to life.
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Hope to work together again!
Love, Overhood
