Muse Group, a global leader in music technology and services, wanted to make an impact at the conference with creative merch that combines style and tech, they wanted more than typical promotional items. Partnering with Overhood, they got exactly that custom merch that turned heads and sparked conversations.
Smart T-Shirts That Redefine Branded Fashion
Overhood, as a pro in branded merchandise, delivered custom T-shirts featuring a smart «sandwich» of fabric and electronics — the client’s embroidered logo hides the NFC chip sewn inside each T-shirt, making the technology invisible but powerful.
A simple tap of a smartphone opens instant digital experiences — from website links and playlists to personal messages. This fusion of design and function transformed simple company merchandise into high-tech promotional products that inspire interaction.
The NFC chips can be pre-programmed or left customizable — letting users link to websites, music, or personal messages. Built to last, these chips withstand up to 50 washes and ironing while remaining fully functional.
Why NFC Tech is Revolutionizing Promotional Merchandise:
- Immediate interactivity — a phone tap grants instant access to exclusive content.
- Versatility — chips come embroidered, jacquard, or fully custom-shaped to fit any design.
- Durability — designed to endure wear and washing without losing functionality, perfect for corporate gifts, employee appreciation gifts, or work anniversary gifts that last.
A Full Suite of Branded Promotional Items
Muse Group’s order went beyond T-shirts. The order included custom socks, vinyl stickers, and ultra-thin custom PVC guitar pick punch sheets with unique double-sided prints — each a one-of-a-kind piece.
Despite complex logistics, the order arrived on time. This project shows corporate merch can be both stylish and smart, transforming brand gifts into powerful tools for engagement.
Beyond Swag: Turning Corporate Gifts into Brand Storytelling
What is swag? It’s more than just free stuff — it’s a way for brands to express identity, creativity, and appreciation. Whether it’s custom mugs, travel mugs, branded pens, or high-tech NFC apparel, promotional gifts can become powerful marketing tools that foster long-term engagement.
Overhood’s project for Muse Group shows how branded merchandise can transcend traditional business promotional items — becoming a part of a brand’s story and culture.
Elevate your brand with interactive merch that leaves a lasting impression. Partner with Overhood merchandise company to craft tech-forward branded products with seamless global delivery.
Reach out to bring your merch vision to life.
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Hope to work together again!
Love, Overhood
