inDrive x Overhood: How we made their fabulous new Growth Division T-Shirts

inDrive x Overhood: How we made their fabulous new Growth Division T-Shirts

inDrive is an international ride-hailing service with over 200 million downloads, operating in more than 880 cities across 48 countries. Headquartered in Mountain View, California, it is the second-largest ride-sharing and taxi app worldwide by downloads.

inDrive first approached our global merch company in March 2024, they were looking for premium corporate merchandise that reflected their bold, innovative brand. By June, we had delivered their first batch of custom t-shirts, and just a month later, they returned for 600 more — a sure sign of success.

To begin with, they were looking at a whole lot of different merchandise options, but ultimately, they decided to keep it classic, ordering custom t-shirts for their Growth Division. The goal was to create stylish and high-quality tees that aligned with their branding, and made their team look awesome. So, they had a vision; our job was to bring it to life with an actual design. They handed over their brand book and told us what they wanted, starting with a white or ivory base color.

Premium Branded T-Shirts for the Growth Division

Our first design didn’t quite hit the mark (that’s the creative process, right?) and we refined it. The second version was a hit, so we went ahead with a trial batch of 26 t-shirts, and delivered them to Cyprus to impress the people making the final decision.
We wanted a clean, one-of-a-kind design, so we created fully custom oversized patterns, with Pantone-accurate prints based on inDrive’s brand book. We also added external seams in the same color as the print to take the look a little further (but not too far!). And we designed custom woven labels for that final touch.

Why Cotton Matters in Premium Apparel

The t-shirts were made in Portugal using high-quality fabric: 90% cotton, 10% elastane, with a dense 240gsm weave.

To achieve a distinct, elevated look, we used Pantone-accurate prints, external seams, and custom woven labels. The shirts were made in Portugal from premium 240gsm fabric — a blend of 90% cotton and 10% elastane, ensuring both comfort and durability.

Cotton is a natural fiber and we used high-quality long-fiber cotton because it offers:

  • Excellent comfort and skin-friendliness
  • Great moisture absorption and breathability
  • Strong shape retention and durability
  • A naturally premium texture that elevates any branded garment

Meanwhile, we got custom packaging bags made in China, and shipped them over to Portugal. There, our supplier put it all together, so that the final delivery arrived neatly packed and looking good.

The final batch was shipped to two locations: Kazakhstan and Cyprus, and, by the end of November, our second production run was done.

We organized the necessary customs documentation, and inDrive’s broker got it all cleared on their side. Everything was delivered smoothly, and inDrive totally loved the result.

● ● ●

Hope to work together again!
Love, Overhood

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